A designer with a technical foundation.
I've worked on large-scale search and discovery products, and later, an early interactive AI assistant with a face, voice, and character.
That work never stayed inside design. It kept pulling me toward engineering, data, business, and AI—making me want to build technology that feels more useful, more intuitive, and more human.
Skills
Experience
Education
Recognition
Skills
Experience
Education
Recognition
Capabilities
- Product & Experience StrategyTurning ambiguity into product direction across user needs, business goals, technical constraints, and market context.
- AI Experience DesignDesigning multimodal AI interactions across search, voice, and character, while building for feedback and user trust.
- Platform UX & Design SystemsBuilding reusable frameworks, standards, and governance that help large teams ship consistent experiences at scale.
- Prototyping & Design EngineeringUsing high-fidelity prototypes, React, Next.js, Three.js, and GSAP to test complex interactions close to implementation.
- Research, Data & ExperimentationCombining user insight, usability testing, A/B experiments, and product metrics to make design decisions accountable.
- Cross-functional Design LeadershipLeading design across complex product, engineering, AI, and business collaborations while staying hands-on.
Tools
FigmaSketchProtoPiePhotoshopAfter EffectsBlenderComfyUI
ReactNext.jsThree.jsGSAPHTMLCSSCodexClaude CodeCursor
Baidu
2013 - 2023
- Design Lead AI Assistant - DuxiaoxiaoLed the 0-to-1 design of China's first interactive AI virtual human assistant, defining multimodal patterns across voice, expression, motion, and lip sync. The product reached tens of millions of users, billions of conversations, and won 6 international design awards.
- Design Architect Baidu AppLed homepage strategy and major redesigns for Baidu's flagship search and discovery app, improving DAU, time spent, and search/feed engagement. Built platform-level systems for dark mode, motion, and campaigns, used by dozens of business teams.
- Design Lead Baidu News AppLed a full app redesign that repositioned Baidu News around professional, in-depth, and trustworthy content. The project received business-group recognition and the Baidu UX Committee Innovation Award.
- Staff UI Designer Baidu AppOwned Baidu App homepage and contextual recommendation cards, helping shift the product from user-initiated search toward proactive recommendation. Designed Baidu App's local services vertical, supporting service discovery, conversion, and GMV growth.
- Senior UI Designer Baidu AppOwned the web fiction reading experience inside Baidu App, designing discovery and reading flows across search, book details, and chapters. The product reached several million users in its launch week.
Alibaba
2011 - 2013
- Visual Designer Alibaba.comDesigned merchant-facing products for Alibaba.com, including a seller member center and a foreign-trade community. Delivered UI and HTML/CSS implementation across both.
Master's
2024 - 2026
Fairleigh Dickinson University
Master of Science in Applied Computer Science
Vancouver
Bachelor's
2006 - 2010
Communication University of China
Bachelor of Arts in Art and Design
Beijing
Awards6
Red Dot Award
iF Design Award
iF Design Award
K-Design Award
A' Design Award
Patents25
- 3
Invention Patents
Granted in China for search interaction, information push, and search-result presentation.
- 22
GUI Design Patents
Granted in China for interface and interaction patterns across search, e-commerce, and AI assistant experiences.
Talks & Expert Roles
International Experience Design Conference (IxDC)
Workshop facilitator
China Product, Design, and Growth Conference
Speaker
AI Companion Product Design Competition
Expert judge
Beijing Institute of Technology
School of Design and Arts
Guest lecturer
Beijing University of Posts and Telecommunications
Intelligent Interaction Design Forum
Guest lecturer
Next
I'm now based in Vancouver, Canada, and looking for the next team to build with.
© 2026 Hao Xue
Scroll