Booking App Localization Redesign
A redesign of the localization experience for Booking APP, focusing on improving user experience and accessibility in China.
Background Information
Consumption upgrade has became a new engine to drive Chinese economy. Under this circumstances, rapid growth is seen in Chinese tourism market. Booking has entered Chinese Market for a long time, however it only occupies a small share of the market. Localization design might be a good chance for Booking to expand its market share.
Main Process
Identify Problems
Solutions
1. Restructure the App through conceptual design to show the ideal localized Booking APP.
Overview
Reconstruct the information structure, create the messages page and discover page to solve the promotion problem and customer service problem.
Better display the brand on the homepage and leave a deeper impression on users
Demonstrate the importance of localizing payment methods and sharing methods
2. Improve usability of core functions for Chinese Users.
Reduce the number of steps to search for a hotel name from six to four.
Use motion design to make the search loading feeling faster and more nature than before.
Optimize the layout of the search result list page to make it clearer and easier to read.
New search function allows users to modify search criteria directly on the results page without having to go back to the home page.
Redesign the detail page to make it more clear and easy to use.
The end.