Icon & UI Design Collection
A collection of early icon and UI work across Baidu App, mobile tools, and visual design explorations.
2018 | A Mini Game Icon for Baidu App
This was a built-in casual mini game in Baidu App. I designed the game icon around a cute bean character, using a dynamic and playful style to make the entry point feel more inviting.
2015 | Seasonal Icons for Baidu App Local Commerce
In 2015, I created Halloween and Christmas themed icon sets for Baidu App's local commerce vertical. They supported seasonal campaigns and helped make local deals and service entries feel more festive and engaging.
2016 | Baimi Kitchen UI Design
Baimi Kitchen was an external design project I took on during China's O2O boom, when many local food and service businesses were experimenting with mobile ordering and delivery. It was a fast-food delivery WeChat mini program, and my role focused on the UI design for a simple ordering experience, from browsing meals to placing an order and completing the delivery flow.
2014 | Heart of Search Icon Design
Heart of Search was a Baidu App marketing campaign series. The graphic was based on the Chinese character for "heart" (心).
2014 | Baidu App Web Fiction UI
Web fiction discovery and reading were important features in Baidu App at the time. Beans were the virtual currency used in the web fiction store.
2013 | Qunar App Icon Design
Qunar was a popular travel app in China, and its brand mascot was a camel. I combined a heart shape with the camel to make the brand feel younger and more approachable.
2013 | Barcode Icon for Baidu App
Barcode and QR code scanning were basic utility features in Baidu App.
2013 | Flashlight UI for Baidu App
Flashlight was a utility feature in Baidu App.
2012 | Skeuomorphic icon exercises
These were personal exercises in skeuomorphic icon design, a popular UI style at the time.
