Logo & Brand Design Collection
A collection of logos and brand assets.
2017 | Shixiang.Xin Reading Brand Design
Client: 新世相读书会 Shixiang.Xin Reading
A personal branding project for a well-known Chinese online cultural-media company. Set against China's "knowledge-payment" boom at the time (the wave of paid online content and courses), the client wanted to launch a platform for curated, high-quality audiobooks. My logo proposal shaped a book out of three elements — a pen, the numeral "1", and the letter "S" (the initial of shū / 书, the Chinese word for "book") — bringing together writing, a single curated source, and reading.
2015 | Tiger Coming Brand Design
Client: 虎必来 Tiger Coming
A personal branding project for a film and video production studio. Playing on the studio's name (虎 means "tiger"), I designed a tiger mark meant to feel thoughtful and wise rather than fierce — a calm, intelligent presence that fit a creative production house.
2016 | Baidu User Experience Center(UXC) Logo Design
A logo proposal for Baidu's User Experience Center (UXC), Baidu's internal user-experience design organization.
