Showing 5 results for “Business impact”.
One homepage upgrade was estimated to add RMB 100M+ in annual revenue.
Design ArchitectProject: Baidu App
Reusable homepage capabilities supported major campaigns and nine-figure RMB annual revenue.
Generated billions of brand impressions and RMB 100M-level commercial revenue.
Design LeadProject: AI Assistant - Duxiaoxiao
Connected the full local-commerce journey across products to support GMV growth.
Lead DesignerProject: Baidu App
Reached several million users in week one and underpinned a profitable content business.
China’s first interactive AI virtual human assistant.
2020–2023Design Lead
Designing a 200M-DAU search and content platform in China.
2013–2023Design Architect
Hands-on lessons from pre-LLM AI assistant design.
Giving Baidu's news app a sharper, more credible identity.
2016–2017Design Lead
