Showing 3 results for “Product strategy”.
A multi-year homepage strategy improved key metrics and supported the product’s long-term growth.
Design ArchitectProject: Baidu App
Research uncovered six localization gaps in Booking.com’s experience for Chinese users.
UX ConsultantProject: Booking.com App Localization
The research influenced product priorities and later design decisions for younger users.
China’s first interactive AI virtual human assistant.
2020–2023Design Lead
Designing a 200M-DAU search and content platform in China.
2013–2023Design Architect
Hands-on lessons from pre-LLM AI assistant design.
Giving Baidu's news app a sharper, more credible identity.
2016–2017Design Lead
